Creating New Services

Bristol Edge helps you to create and launch new and updated services.

We provide on-demand resources for product development, product marketing and product management.

We have hands-on experience and deep expertise in:

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> SERVICE CREATION,
LAUNCH AND RE-LAUNCH

Corporate and product strategy, product positioning, user needs analysis, interface design, support systems and structures.

> BUSINESS CASE
DEVELOPMENT

Comprehensive business models for anything from a one-off price promotion to the business plan for a whole new company.

> PRICING

Pricing of new services, re-pricing of current portfolios, special pricing for promotions.

> OPERATIONS PLANNING

Planning for service introduction and transition to operations. 

Bristol Edge delivers big results in diverse business environments in the US and worldwide. We work with companies of all sizes and growth stages.

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Case Study: New Consumer Web Service

Bristol Edge worked with the founding management team of a stealth-mode start-up for a mass-market retail consumer web service.

We analyzed user needs for the desk-top software used to access a new service. We created mock-ups of numerous options and alternatives for user interface features. We tested multiple iterations of the service prototype and we made proposals for redesigned user-interaction flows.

Bristol Edge developed a comprehensive business model giving the CEO the tool he needed to evaluate launch strategies and growth plans; and to illustrate potential investment returns to current and new investors.

We designed the word-of-mouth launch strategy using social media and viral marketing.

Bristol Edge specified the operations systems components necessary to support customer relations and internal operations measurements.

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Case Study: Business case for next generation mobile network

Bristol Edge worked with a regional mobile operator to develop the business case for a major upgrade to their GSM network.

The network to be upgraded served a dozen different geographical territories and we built the model to show the cost, revenue and profit impact for each territory individually as well as for the entire program.

Using the model, Bristol Edge was able to show the pros, cons and ROI of numerous build scenarios, enabling the client to structure the network upgrade over several years within known capital constraints and as part of an overall capital spending program.

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Case Study: Modeling a mobile phone promotion

A major carrier in a developing market engaged Bristol Edge to develop price promotions designed to boost off- peak, prepaid mobile traffic to particular market segments.

We analyzed large volumes of traffic and billing data and recommended promotions that would boost traffic within the available network capacity.

Bristol Edge developed comprehensive business models for each promotion, with projections of how the promotion would affect network and signaling traffic and the expected impact on monthly financial results. We provided comprehensive documentation of the plans and presentation materials used to gain executive team approval of the promotions.

We designed the promotion recognizing the constraints of the billing system and worked with the billing team to ensure that the promotion could be properly implemented.

We worked with local reporting teams to track long-term traffic and revenue increases.